How Backyard Breeders Sell Puppies: Don’t Fall for the Gimmicks
Backyard breeders (BYBs) don’t sell puppies based on quality, health, structure, temperament, or breed standard.
They sell puppies using marketing tricks designed to confuse buyers and justify inflated prices.
1. Pricing Puppies by “Category” Instead of Quality
One of the biggest red flags is when puppies are priced in categories rather than evaluated individually.
Common BYB pricing tactics include:
• Higher price for coat color
• Higher price for males over females
• Higher price for “rare” or “exotic” colors
• Random price jumps with no explanation tied to structure or health
👉 In ethical breeding, coat color does NOT determine value.
👉 Gender does NOT determine value.
A puppy’s price should reflect:
• Structure and conformation
• Temperament
• Health DNA parents
• Pedigree quality
• Potential (pet vs. show/breeding)
2. Charging More Based on Coat Color
BYBs often charge more for:
• Parti color
• Merle color
• Liver or red, roan
• Mega coat
This is pure marketing.
In Miniature Schnauzers:
• All traditional colors are equally acceptable
• Color alone does not improve health, temperament, or quality
• Ethical breeders do not price by color
If a breeder’s first selling point is color, that is a warning sign 🚩
3. Males Priced Higher Than Females
Another common BYB tactic is pricing males higher than females (or vice versa).
Truth:
• Gender does not make a puppy better or worse
• Temperament and structure matter far more
• Ethical breeders match puppies to homes, not price tags
Pricing by gender is a sales gimmick, not a quality standard.
4. Playing “Paper Games”
BYBs love to use paperwork to sound legitimate while avoiding the truth.
Common paper games include:
• Flashy certificates without real meaning
• Registries with no breed enforcement
• “Champion bloodlines” with no proof
• Vague pedigrees or refusal to show them
• Selling puppies with/ with out papers.
👉 A pedigree tells the real story.
👉 Titles, health testing, and consistent breed type matter.
5. “Traditional Color” Claims – Check the Pedigree
Many BYBs claim:
“We breed traditional color Miniature Schnauzers.”
But then—
When you look at the pedigree, you see:
• Non-traditional colors repeatedly
• No titled dogs
• No consistency in type
• No proof of standard-based breeding
📌 A true traditional Miniature Schnauzer is proven through pedigree, not words.
Pedigrees reveal:
• Whether the line is consistently traditional
• If dogs were bred with purpose
• If the breeder follows the breed standard
6. How Ethical Breeders Actually Price Puppies
Ethical breeders price puppies based on quality, not gimmicks.
Typical pricing structure:
• Pet quality (spay/neuter agreement, no breeding rights)
• Show / Breeding quality (structure, pedigree, potential)
The difference is based on:
• Conformation
• Temperament
• Health testing
• Breeding potential
Not:
❌ Color
❌ Gender
❌ “Trendy” terms
7. Don’t Fall for BYB Advertising Terms — RUN FAR AWAY 🚩
If you see these terms, be cautious or walk away:
• “Rare color”
• “Exotic”
• “Designer”
• “Luxury puppy”
• “Teacup” or “Micro”
• “Unusual markings”
• “Color upgrade”
• “Male premium”
• “Limited-time pricing”
• “Price based on color”
• “AKC only means quality” (registration alone proves nothing)
• “Traditional color” with no pedigree proof
Final Thought
Today’s puppy market is flooded with sales gimmicks, and many buyers are being misled.
Remember:
• Quality is proven, not advertised
• Pedigrees don’t lie
• Color doesn’t equal value
• Ethical breeders protect the breed — BYBs sell trends
Don’t fall prey to Backyard Breeder terminology.
An informed buyer is a puppy’s best protection. 🐾